Quite frequently I receive calls and messages from people searching for a new job, often having been fired or left a company through redundancy.
Before I get into the benefits of Linkedin, I wanted to firstly say that at some time in your career, unless you are extremely lucky, you might find yourself without a job and it will seem very strange to say the least.
One of the most shocking findings from the conversations I’ve had is that people don’t really understand the power of Linkedin.
In many ways, it should be seen as your shop window. I mean that.
Creating the right profile, one which will be found by other users of Linkedin is so important. A good photo, words which sum up who you are and what you’ve been doing and for whom. Don’t overcook it. Keep the summary truthful and avoid industry speak.
Something which won’t necessarily occur to someone looking for a role or even having a Linkedin profile is that many hiring companies and recruitment firms will search the platform from the back-office perspective.
When Linkedin is searched by companies and recruiters, the options for search is still quite limited, so it’s really important to be as clear as possible with your intentions. A Job headline such as Seeking opportunities or Searching for my next role or Considering my options, can all be search strings used by recruiters to find the most active job seekers on the platfom.
Make sure that they know roughly where you reside too. There’s no point withholding this information because geography also plays a big part in the search criteria. Consider your nearest Linkedin Town or City and use it.
When I say, Linkedin Town or City, not every town is featured, just the major ones. For example, if you live in Crawley, West Sussex, your Linkedin town will be Redhill, the same for Horsham and surrounding areas.
Here are some tips for creating greater visibility for you when seeking out your next role;
Within Linkedin, use the search bar and enter the role of the likely hiring manager in the chain of command or go two tiers above your role if you wish. For example, if you are a Sales Manager, type in Sales Director and then use the search functions to be specific about who you are looking for.
The drop-down menus include Connections, Locations and Current Companies. The most important ones here are Location and People.
Linkedin gives you options as shown here;
Start narrowing the search down by choosing People.
Then look at the locations and add locations where you’d like to work, (select as many as you wish). If they don’t appear by typing them in, remember what I said about major Town and Cities. It’s best to look at a map for major towns within a radius.
Once you’ve selected your criteria, hit the return or enter key and soon you will have a list of people in front of you.
Now the fun begins.
This is the time consuming but valuable part of your hard work.
View the profile of the person or company one at a time. Click the profile name to view the whole profile. Then follow them from the follow option, found in a drop-down menu of the More button. It’s important to follow because they are notified by Linkedin that you’ve started following them.
Then use the back button in your browser to return to the list of the main search. Click on the next one and so forth. Keep going down the list, which usually has about 10 people listed per page.
After a while of repeating this exercise, (which is boring and repetitive), you will finally have visited quite a lot of profiles of people who might be responsible for appointing someone like you anytime soon. They will see that you’ve looked at their profile and in turn, they will look at yours. Human nature creates this intrigue.
Now, suddenly you have more or less everyone looking at your profile and if by chance they like the look of your skills, background and relevance, they might simply invite you to connect or make contact with you.
DO NOT send connection requests. The platform may suspend your account if you are rejected by the person you are approaching to be connected with. DO NOT send Connection requests. The odd request is ok, but too many will kill your account.
Instead, make sure you follow their profile, it’s much safer and no limits.
Good luck with improving your visibility, I know for sure that some people have been found this way. Not only is it fee-free for the employer, but it might also open a door, either now or later.
Keep watching this blog for future tips. Good luck, I hope this insight helps with your general understanding of Linkedin and I wish you well with your endeavours.
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