Posts Tagged ‘jobs’

The Power of Linkedin for Job Seekers

Quite frequently I receive calls and messages from people searching for a new job, often having been fired or left a company through redundancy.

Before I get into the benefits of Linkedin, I wanted to firstly say that at some time in your career, unless you are extremely lucky, you might find yourself without a job and it will seem very strange to say the least.

One of the most shocking findings from the conversations I’ve had is that people don’t really understand the power of Linkedin.

In many ways, it should be seen as your shop window. I mean that.

Creating the right profile, one which will be found by other users of Linkedin is so important. A good photo, words which sum up who you are and what you’ve been doing and for whom. Don’t overcook it. Keep the summary truthful and avoid industry speak.

Something which won’t necessarily occur to someone looking for a role or even having a Linkedin profile is that many hiring companies and recruitment firms will search the platform from the back-office perspective.
When Linkedin is searched by companies and recruiters, the options for search is still quite limited, so it’s really important to be as clear as possible with your intentions. A Job headline such as Seeking opportunities or Searching for my next role or Considering my options, can all be search strings used by recruiters to find the most active job seekers on the platfom.

Make sure that they know roughly where you reside too. There’s no point withholding this information because geography also plays a big part in the search criteria. Consider your nearest Linkedin Town or City and use it.
When I say, Linkedin Town or City, not every town is featured, just the major ones. For example, if you live in Crawley, West Sussex, your Linkedin town will be Redhill, the same for Horsham and surrounding areas.

Here are some tips for creating greater visibility for you when seeking out your next role;

Within Linkedin, use the search bar and enter the role of the likely hiring manager in the chain of command or go two tiers above your role if you wish. For example, if you are a Sales Manager, type in Sales Director and then use the search functions to be specific about who you are looking for.
The drop-down menus include Connections, Locations and Current Companies. The most important ones here are Location and People.

Linkedin gives you options as shown here;

Start narrowing the search down by choosing People.

Then look at the locations and add locations where you’d like to work, (select as many as you wish). If they don’t appear by typing them in, remember what I said about major Town and Cities. It’s best to look at a map for major towns within a radius.

Once you’ve selected your criteria, hit the return or enter key and soon you will have a list of people in front of you.
Now the fun begins.
This is the time consuming but valuable part of your hard work.

View the profile of the person or company one at a time. Click the profile name to view the whole profile. Then follow them from the follow option, found in a drop-down menu of the More button. It’s important to follow because they are notified by Linkedin that you’ve started following them.

Then use the back button in your browser to return to the list of the main search. Click on the next one and so forth. Keep going down the list, which usually has about 10 people listed per page.
After a while of repeating this exercise, (which is boring and repetitive), you will finally have visited quite a lot of profiles of people who might be responsible for appointing someone like you anytime soon. They will see that you’ve looked at their profile and in turn, they will look at yours. Human nature creates this intrigue.

Now, suddenly you have more or less everyone looking at your profile and if by chance they like the look of your skills, background and relevance, they might simply invite you to connect or make contact with you.

DO NOT send connection requests. The platform may suspend your account if you are rejected by the person you are approaching to be connected with. DO NOT send Connection requests. The odd request is ok, but too many will kill your account.

Instead, make sure you follow their profile, it’s much safer and no limits.

Good luck with improving your visibility, I know for sure that some people have been found this way. Not only is it fee-free for the employer, but it might also open a door, either now or later.

Keep watching this blog for future tips. Good luck, I hope this insight helps with your general understanding of Linkedin and I wish you well with your endeavours.

Make sure you’re on my radar for Housebuilding opportunities; Visit;

Linkedin frustrations – Leave me alone !

You arrive at work nice and early, with the intention of getting on top of your tasks.  TFrustrationhe phone rings.. “Hi, it’s Harry the happy headhunter calling, I wanted to …” without further ado, you are cornered by this person who hasn’t asked whether it’s convenient to speak and who launches himself into selling mode about a great job he’s working on. What do you say? How do you deal with these amateurs? Your morning gets busier and you’re checking your email. You have messages via Linkedin from recruiters, you have messages being sent via text or voicemail, you are under attack ! You hear about the same job from 3 or 4 recruiters offering to present you to their client. Each recruiter describes the job in a slightly different way, but we all know it’s likely to be the same job regurgitated to meet their needs. Why are you being approached when you’re not looking for a new job? Certainly not at 8.30 in the morning  ! Calls and emails continue to flood-in for the whole day and even through the week. It’s ridiculous. Someone walks into your office doing a similar job role and asks whether you’ve had Harry the happy headhunter on the phone as they too are being annoyed.. Is any of this sounding remotely familiar? If so, you are suffering from Recruiter overload. I’ve seen people registered with Linkedin who state within their profile; “I’m not looking for a new job!” It must be a serious problem. Linkedin is a wonderful idea of connecting the business world, but I wish recruitment companies would spend time training their people about how to engage with people in a professional way. It makes my job 50 times more difficult, as I am automatically classified as the same annoying recruiter type. Linkedin can be a very powerful business tool. Most people only scratch the surface, whilst the seasoned search professionals will know how to dig deep into the back-office system and get the information they need. Usually, recruiters at a lower level of experience will almost certainly not know how to “forensic search” and probably don’t have the time to build profiles properly or to build relationships either. It must be a nightmare being employed, having to deal with unprofessionalism. On the flip-side, linkedin members also have problems being targeted for dating purposes. Glamourous people all over the world are being asked whether they would like to date or go for lunch/drinks etc. Linkedin really should monitor this behavior and deal with the offenders. My other big concern is the way Linkedin could quite easily become another Facebook. You could argue that if Linkedin did become another facebook, they would have achieved great success. I always try to encourage ‘business’ use with Linkedin and keep the lighter side of life with other social networks. How do you deal with unsolicited approaches from recruitment companies without seeming to be rude? I would always acknowledge the approach with a polite “no thank you” or “let’s speak after hours”.  If the recruiter is serious about speaking with you, they will find the time after hours to make contact. When you engage with a recruiter, watch out for the obvious “I don’t know what I’m doing, but I’ll make it sound as though I do” routine. Recruiters have a habit of trying to uncover whether you will move from your current role for something else more exciting or rewarding. Be careful, because they also have an agenda to back-fill your own job. If they get you on the hook, then they could easily start  searching for candidates to fill your role. It’s a horrible business and trust is vital. In fact , trust and confidentiality are the two things that become the most important elements of dealing with recruiters, yet in so many cases, neither play a part. Linkedin allows recruiters to search in detail for specific skills, locations, companies – both current or past, titles, geographic radius etc. With such power, calls from recruiters should be well researched, not hit and miss. I often get asked questions about Linkedin and here are some of the most common; A recruiter has looked at my profile, what should I do? Nothing. Wait for them to initiate contact via the inmail system. A recruiter has sent a connection request, should I accept it. No. Not unless you trust them with all of your connections and personal details. My inbox at work is full of Linkedin requests and emails. How do I minimise disruption? Create a free email account with someone like gmail and use it specifically for Linkedin. At least you will only see things when you login and it won’t affect any other personal email accounts. I’m searching for a job. How do I get maximum attention with Linkedin? Connect with as many recruiters operating in your niche as you wish. Look at profiles of people who might be responsible for hiring you at some stage. When they look at the option of “who’s viewed my profile” you will appear and they will be interested to see who you are. Automatically, if they are considering hiring, you’re on their radar. Connect to as many people as possible that work in your sector. On the drop down menu, look for groups. Join as many groups in your niche as possible. You’re allowed to join 50 groups. Make sure you follow current relevant topics and either, ‘like’ or comment on posts. This gives you visibility and a chance to engage in a dialogue with others. There are many more ideas to help, so if you’ve covered all of these and want to learn more, go to youtube and search for ‘linkedin improve my profile’ or something of that nature. There’s bound to be loads of videos to view. Make Linkedin work for you. See it as a way to improve your life, not frustrate it.

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Simon Wilkins

Simon Wilkins

The Headhunter

07554 234 567