First things first. I am not a Linkedin expert. I have spent a number of hours researching certain aspects of Linkedin, but for the average user, most of what I’ve learnt will be a waste of time passing on. There are some simple ways with a little bit of time and effort to get yourself noticed by potential hiring managers and recruiters specialising in your field. 1. Use the search box to look up a job title of the person you feel is most likely to hire you. I don’t actually like the word ‘hire’ as it’s very american, but with so many americanisms being used, it will probably strike a chord with many. Let’s say that your career is in Sales. Go to the search bar and enter keywords, such as “Sales Director” or “Sales Manager” etc. In the column on the left, you can drill down into industry relevance and location. Your search results should have provided a list of people serving your industry and people who hold the correct titles. Once you have a list of these people in view, click on each profile and use your back tab, or similar to return to the big list. View as many people as you can from the list. The reason for doing so, is to be noticed by them. When the person you have viewed looks at their own “Who’s viewed my profile” option, they will see you. They might be interested in making contact or at least, if they are hiring, they might consider getting in touch. Either way, you are on your first step to knocking on a door. Start as high up in the rankings as you would like. Managing Directors, Heads of Dept, CEO’s and titles of who is likely to hire you. 2. Join Groups that are relevant to your discipline or business. When you become a member of these groups, comment on the articles. This gives you fresh exposure all the time. Also, by being a group member you are more likely to see other people who share your interests. They too can see you comment and engage with you. 3. Follow companies that are of interest, companies that you wouldn’t mind working for. When they announce messages or articles, you will see their updates and you should comment on the content. This will give you another degree of exposure. 4. Search out as many people as you can that you may have worked with previously, or friends. One thing is almost certain; People work in circles. What I mean is that a lot of friendships start at work. It’s logical therefore to see other contacts who are in the same business as friends of others. Confused? Using the example of facebook, you’ll probably find several people on the friends list, who work in the same type of business. Look them up too. You can flip between facebook and Linkedin to get the desired result. 5. Go for a company search; Type in the search bar the company you wish to target. Let’s say it’s a major plc with 10,000 + employees. Just type in the search “blogs and co” and you’ll find most of the people that have worked for them or currently work for them. Do as before, click on the profiles of those people whom might be in a position to employ you. Don’t ask to connect. Let them decide whether they wish to invite you to connect. 6. Make sure that your linkedin profile is full. Add each company and a summary of what you did at that company. Include abbreviations to ensure that recruiters will find the most relevant results. FMCG is a good example or if you work in other specialised sectors use the key abbreviations; RICS NHBC etc 7. Add education information and upload your CV if you wish. 8. Use a good photograph. Something professional, giving the right impression. Don’t use logo’s or anything that doesn’t resemble you, as linkedin may remove your entire profile for breaking the rules. Good luck.